Case Study
DTR Medical rebrand.
Evolution of company image & marketing collateral
Br
Branding
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Background.
DTR Medical develop their own-brand single-use surgical instruments, and provide contract manufacturing services to pharmaceutical and medical device manufacturers.
Mission
A brand refresh was needed to emphasise DTR Medical’s focus on quality, unify the key elements and strengthen their brand message in a competitive marketplace. The brand should appeal to clinicians and those working in procurement environments, and be applied across a suite of product catalogues, generic brochures, exhibition collateral and displays, as well as a new mobile-friendly WordPress CMS driven website incorporating their full product database, and a Sales intranet.
DTR Medical’s new brand helping to draw the crowds to their exhibition stand through distinctive eye-catching branding that differentiates them in their market place, and helped secure them their largest ever order.
Outcome
Development of extremely consistent and defined brand
More brand consistency across global distributors thanks to guidelines and portal
At Medica, DTR Medical recorded their largest ever single order, over £400,000, from a newly attracted customer
Website moved up to 1st position in Google for the search term: “single use surgical”
Increased social media interaction thanks to promotion between Twitter, LinkedIn and website
Design & Communications
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Client Feedback
"DTR Medical has a strong working relationship with Teamworks Design and Marketing who help us with all elements of the marketing mix. We receive a high quality and great value service and now they know us well, we see them as very much part of our team."
Andrew Davidson
Managing Director, DTR Medical
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