Case Study
Health Technology Wales.
Brand evolution, bilingual website, and print marketing
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Digital
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Background.
Health Technology Wales is responsible for delivering a strategic approach to the identification, appraisal and adoption of new health technologies into health and care settings across NHS Wales.
Mission
Take the existing basic branding and develop it for use across a new website, and various awareness-raising literature, promotional items, and reports.
Journey.
Illustrations were created to portray core activities and key groups within the organisation in animated and print formats.
Colour & Type
The existing branding was restrictive in terms of a limited colour palette. We took the core green of HTW, added a lighter and darker shade, introduced complimentary ‘NHS blues’, and to mix things up a little – injected a vibrant yellow to add an exciting contrast option. We chose two charismatic but contrasting san serif typefaces for titles and body copy; one with a modern feel, and the other clean and classic.
Website
Teamworks was commissioned to design and develop a Content Managed website for HTW using WordPress CMS.
After meeting the client to discuss their requirements in detail – we set about analysing the existing website, and determining whether any existing content or data needed to be migrated. This enabled us to propose an optimum structure and hierarchy of information on the new website. Following some wire framing activity to compose the layout of content and functions on key section – we set about conceptualising the new look and feel.
Client feedback was considered and amends implemented resulting in sign-off and progression to technical development of the main build by Teamworks’ in-house development team. The site was then populated with English and Welsh content provided by the HTW team, and testing across browsers and devices carried out prior to launch.
Outcome
The brand evolution has begun to be applied across both digital and print deliverables – including Impact Reports and an explanatory brochure, with an Annual Report in the offing.
The website is enabling HTW to engage with their target audience by gathering submissions digitally and posting assessment information online.
Design & Communication Services
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