Lifescience Industry news magazine is a collaboration between regional, national and international life science partners, with editorial covering the complete health technology spectrum, as well as funding, trade, and collaboration opportunities.
Mission
Manage all aspects of the creation, digitisation, monetisation and distribution of a groundbreaking new magazine for the international life science sector.
High quality illustrations, photography and infographics play an integral part in establishing the brand image of the publication
Magazine
Currently circulated twice a year to over 40,000 named individuals, with readership estimated to increase to over 120,000. The importance of the printed version of the magazine is in part down to its’ physical distribution at key industry events around the UK and the rest of the world.
Our team combined to refresh the look and feel of the biannual print version of the magazine as well as launching a regularly updated online version incorporating trackable digital advertising.
Teamworks provides editorial and copywriting, as well as creative design and regular artwork services to multiple commissioning stakeholders.
Our Editor works closely with contributors to establish a consistent tone of voice for articles throughout the publication.
The design team can turn even the most complicated or challenging subject matter into vibrant, dynamic visuals which help to better explain the content of each article.
Our Sales team markets the publication through a combination of social media activity, targeted email campaigns and networking – and manages the resulting leads up to the point of ad placement, resulting in additional revenue.
Website
The continuing popularity of digital publications, easily accessed on mobile devices, presented the challenge of creating an online version of the already popular magazine. The site needed to be quick to load, easy to navigate, and present short to medium articles in a legible and readable manner whilst retaining the high-quality approach established in print. In addition, the publishing sales team were now selling online adverts, requiring a CMS-based online advertising solution to position and administer a range of banners and mid-page adverts across the site.
The result was a slick and modern, fully-responsive, mobile-friendly online publishing solution, with the ability for the editor to quickly and easily add articles and imagery, and administer online advertising.
Outcome
A perfect example of how our editorial, publishing and web teams work effectively together for a client and their stakeholders to creatively produce a high-quality publishing outcome, on time and on budget, across both modern digital and traditional print media.
Visitor numbers to the site continue to increase month on month, as well as a regular stream of repeat advertisers for both print and online versions being effectively managed on an ongoing basis.
Design & Communication services
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